THE TRADE PLANNER OF THE VACATION FAIR

Attend Switzerland’s most important event for tourism professionals

The show is in its 20th year this year, and there are more than 250 exhibitors expected to attend from more than 30 different countries.

In addition to the usual B2C offering dedicated to the general public, we have created a new concept to provide professionals with as many networking and business opportunities as possible.

The event stems from our company’s 20 years of experience in organizing B2B tourism events such as Meeting Luxury, MITM (the trade market of the MICE world) and numerous international workshops (Amsterdam, Munich, Vienna, etc…)

Thanks to a handy online agenda, buyers will be able to browse the profiles of Holiday Show exhibitors and book business appointments with them.

Access to the appointment agenda is reserved for buyers selected by the show’s organizing secretariat, i.e., tourism professionals decision-making authority for purchases.

Trade visitors who are not included in the online agenda or who have not pre-accredited can still accredit directly at the info-point reserved for them and enter the fair free of charge.

Who are the buyers?become a buyer >>


The Holiday Show selects international operators who belong to the following categories

  • Tour Operator
  • Travel agents
  • Bus Operator
  • OTA
  • CRALs and associations
  • Wholesalers and wholesalers
  • MICE professionals
  • Wedding planner
  • Event Planner

What does the package reserved for buyers include?become a buyer >>


  • Welcome Kit that includes pass to enter the event during all 3 days with priority access, event program, appointment book and the possibility to use the checkroom
  • Early access to online agenda to book business appointments with Holiday Show exhibitors. Access to the appointment book is restricted to selected buyers.
  • Free parking (subject to availability, spaces are limited)
  • Access to the Buyers’ Lounge (relaxation area, business area, Wi-Fi, bar and assistance)

Why join the Holiday Show’s Trade Planner program?become a buyer >>


Participating in the Holiday Show’s Trade Planner Program will give you the opportunity to

  • Meet with leading international tourism representatives
  • Create business opportunities with targeted appointments without wasting time
  • Use the online application before the fair to contact exhibitors and create your own meeting agenda.
  • Learn about future tourism trends and product innovations
  • Meet emerging realities, niches and operators with innovative offerings to extend their portfolio of commercial offerings

Who are the exhibitors at the Holiday Show?become a buyer >>


With their uniqueness, the Salon’s exhibitors represent the heart of the event: operators who promote their territory and services in a personal and passionate way. They will be your contact persons and their professionalism and passion will be an assurance of quality for you.

The macrocategories featured at the show are (constantly updated):

  • Institutions
  • Tourism and land promotion organizations
  • Accommodation facilities
  • International destinations
  • Transportation
  • Culture, Shopping, Food and Wine and Entertainment
  • Experiences, Workshops and Activities
  • Meeting Industry

How does the appointment book work?become a buyer >>


Both accredited buyers and exhibitors at the show will have access to an app for matching and creating a real agenda-appointments to maximize productivity during the show.

Buyers and sellers will be profiled according to company type, origin, target audience and interests and will have a comprehensive description of their demand or supply and entered into the beautiful online system by the show organizing secretariat.

After entry and activation you will receive credentials to access your reserved area from which you can directly contact the operators present by selecting them using an effective search engine.

Once appointments are confirmed by both parties, the software schedules an agenda that allows the buyer to show up at the trade show with a precise schedule of meetings at the booths.

At the fair, appointments last about 15 minutes each.

The programbecome a buyer >>


The event is held at the Lugano Exhibition Center, Via Campo Marzio, on November 3/4/5, 2023
Accredited buyers will have access to the expo half an hour before public opening hours.

Disclaimer: Acceptance of buyers is at the complete discretion of the organizing company. Proposed benefits are intended as indicative and subject to availability. Additional details will be communicated during buyer acceptance