Swiss International B2B workshop

The Lugano Travel Trade Market (LTTM ), a travel workshop for international buyers and sellers, takes place simultaneously with the Salone.

An innovative business-to-business formula that in two intense days brings together sellers with selected and segmented buyers based on the needs of our customers by origin, type, target, services, products.

The meetings are fixed by a practical online agenda that avoids wasting time and maximises results.

LTTM thus represents a great place for negotiating the tourism product with concrete business and networking opportunities between those who offer services and products and those who sell and distribute them.


  • For 17 years leader in the creation of tourist events in Italian Switzerland

  • Over 25 events organised with over 1500 international buyers

  • Events to familiarise and network for a productive exchange of ideas and skills

THE EVENT Theprotagonist is the entire international tourist offer which, in two days of exchange and pure business, comes into contact with international hosted buyers from the traditional and innovative tourist markets, as well as various Swiss and international trade visitors who complete the tourist demand.
Lugano Travel Trade Market was born and developed, therefore, as the Swiss B2B tourism marketplace in which to find the best professionals in the sector.

PROTAGONISTS The entire tourist offer, international hosted buyers as well as Swiss and international trade visitors for two days of pure business in which Lugano is at the centre of the world: here is Lugano Travel Trade Market.

OFFER Lugano Travel Trade Market involves all tourism leading players. Selected sellers will be also present to cover the international demand, they will be divided into types of accommodation and offer.

THE QUESTION Lugano Travel Trade Market carefully selects buyers from the countries which are more interested in the sellers’ tourist offer but also by sector of interest according to world demand. A further careful selection guarantees that every type of exhibitor finds buyers interested in their specific tourist offer.

VISITOR TRADE Lugano Travel Trade Market hosts Swiss trade visitors carefully selected from all those who are accredited to the event. This guarantees the high profile of the professionals present at the event as well as their diversity.

THE FORMAT Lugano Travel Trade Market is a beautiful and elegant, functional and concrete event. Everything is designed to do business that takes shape not only during pre-set and free one-to-one meetings, but also thanks to more informal occasions. Each exhibitor has its own 6 sq m stand, fully furnished and fully customisable. A real office in which to meet buyer and trade visitors away from the confusion. Through reserved access to the online agenda, each exhibitor manages a minimum of 12 daily meetings to which to add the free meetings with the trade visitors. The online agenda allows you to consult the buyers’ profiles and choose the ones that best fit your tourist offer.

Lugano Travel Trade Market is, in fact, an event tailored to each participant. Each element can be customised: from the stand and the visibility chances, to the participation formula (one or two days).

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    Space only - Only the raw floor space is provided to the specified dimensions booked.Fully Furnished Stand - Includes standard rear and dividing walls, carpet, name board, spotlights and standard furnishing.Shared Space / Desk