3 – 5 NOVEMBER 2023

With its 20th edition, the Show will present the best destinations and professionals in world tourism to the Swiss public in Lugano

SWISS HOLIDAY EXHIBITION

With its 20th edition, from 3 – 5 November 2023, the Show will present the best destinations and professionals in world tourism to the Swiss public in Lugano

THE RIGHT EVENT FOR YOU

THE EXHIBITION

The Lugano holiday fair is a unique event in Europe and the traditional place where the Swiss choose and buy their holidays

LUGANO – SWITZERLAND

Heart of Europe, Lugano is Switzerland’s third largest city. discover why it is the best setting to host the Swiss International Holiday Exhibition

FURNISHED BOOTHS

Designed to have the best value for money, the stand at the Holiday Show is built around the exhibitor to provide the best possible showcase

SWISS TOURISM AWARDS

The Swiss Tourism Awards are a prestigious international prize that is awarded with the aim of highlighting excellence in different segments of the tourism industry and showcasing destinations with a strong vocation for tourism.

Presented as part of the Swiss International Holiday Exhibition in Lugano, the Swiss Tourism Awards are attributed to world tourism excellence, with a special focus on locations that promote new forms of sustainable tourism and alternatives to traditional mass tourism itineraries and themes.

OUR NUMBERS

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ABOUT US

“The presence was an opportunity to promote the city, its territory and the Destinazione Emilia territories in a country, Switzerland, that has an interest in Italian tourist destinations. During the four days of the fair, great interest was aroused by the proposals for tourist itineraries.”

Press Release, City of Parma
“The International Holiday Exhibition is a wide-ranging showcase that projects Genoa among the world’s top tourist destinations with a focus on new forms of slow, sustainable, alternative to mass tourism vacations.”
Alessandra Bianchi, Municipality of Genoa

“At the Swiss International Holiday Exhibition I am always guaranteed to find an audience prepared to receive our tourist offers.”

Maurizio Russo, La Compagnia dei Cammini

“The Swiss International Holiday Exhibition allows us to consolidate our position in a nearby, young, dynamic, rich market with great potential.”

Adolfo Valsecchi, Menaggio Mayor

“We have been participating since the first edition and have always enjoyed great success. Lugano is strategically placed to gather thousands of visitors.”

Giuliano Ciabocco, VP Paesi Bandiera Arancione

“We have been participating in the Salon for years now, which is an important showcase for consolidating our position in the Swiss market”

Neyda García, Dominican Republic Tourism Board

“The Swiss International Holiday Exhibition in Lugano is an exhibition event with a very strong promotional impact on the region.”

Ugo Frascherelli, Finale Ligure Mayor

ABOUT US

We have been participating since the first edition and have always enjoyed great success. Lugano is strategically placed to gather thousands of visitors.

Giuliano Ciabocco, VP Paesi Bandiera Arancione

The Swiss International Holiday Exhibition in Lugano is an exhibition event with a very strong promotional impact on the region.

Ugo Frascherelli, Finale Ligure Mayor

At the Swiss International Holiday Exhibition I am always guaranteed to find an audience prepared to receive our tourist offers.

Maurizio Russo, La Compagnia dei Cammini

The Swiss International Holiday Exhibition allows us to consolidate our position in a nearby, young, dynamic, rich market with great potential.

Adolfo Valsecchi, Menaggio Mayor

WE ARE TOURISM

For over 30 years Promax Communication, the organiser of the Holiday Exhibition, has been organising professional tourism events that are always evolving to adapt to market demands. Professionalism, expertise and experience at your service to give you the opportunity to meet your next best clients.

PARTNERS

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