1 – 3 Nov 2024

With its 21st edition, the show will present the best destinations and professionals in the world’s tourism industry to the Swiss public in Lugano

2024 – Lugano

With its 21st edition, the show will present the best destinations and professionals in the world’s tourism industry to the Swiss public in Lugano

Become an exhibitor

Participate in the 21st Swiss International Holiday Exhibition

Become a buyer

Attend Switzerland’s most important event for tourism professionals

Become an exhibitor

Participate in the 21st Swiss International Holiday Exhibition

Become a buyer

Attend Switzerland’s most important event for tourism professionals

Swiss Tourism Awards

This is the prestigious recognition with which the show certifies and enhances excellence in different segments of the tourism industry with a strong innovative vocation.

Luxury Travel & Escape

It is the showcase of the Salon dedicated to high-end tourism: meet a high-spending audience in Lugano and network with luxury vacation professionals.

Swiss Tourism Awards

This is the prestigious recognition with which the show certifies and enhances excellence in different segments of the tourism industry with a strong innovative vocation.

Luxury Travel & Escape

It is the showcase of the Salon dedicated to high-end tourism: meet a high-spending audience in Lugano and network with luxury vacation professionals.

The right event for you

The Salon is the Swiss vacation fair where you can meet tourists who choose and purchase their travel and vacations directly.

The Salon

The Lugano vacation fair is a unique event in Europe and a traditional place where the Swiss choose and buy their vacations

Lugano – Switzerland

The heart of Europe, Lugano is the third largest city in Switzerland.
Find out why it is the best setting to host the Swiss International Holiday Show

Pre-equipped spaces

Designed to have the best value for money, the booth at the Holiday Show is built around the exhibitor to provide the best possible showcase

The right event for you

The Salon is the Swiss vacation fair where you can meet tourists who choose and purchase their travel and vacations directly.

The Salon

The Lugano vacation fair is a unique event in Europe and a traditional place where the Swiss choose and buy their vacations

Lugano – Switzerland

The heart of Europe, Lugano is the third largest city in Switzerland.
Find out why it is the best setting to host the Swiss International Holiday Show

Pre-equipped Spaces

Designed to have the best value for money, the booth at the Holiday Show is built around the exhibitor to provide the best possible showcase

The whole world on display in Lugano

Over 400 exhibitors, professional operators and buyers, 60 countries represented: the Swiss International Holiday Exhibition is an event with an international scope where places, peoples and cultures meet.

Italy Special

Italy has always been a protagonist at the Holiday Show. And this edition, too, will go in search of the truest and most unique features of the Bel Paese, offering a true immersion in the world’s most comprehensive tourist offer.

Italy Special

Italy has always been a protagonist at the Holiday Show. And this edition, too, will go in search of the truest and most unique features of the Bel Paese, offering a true immersion in the world’s most comprehensive tourist offer.

Interviews with our exhibitors
We are tourism

For more than 30 years, Promax Communication, the organizer of the Holiday Show, has been organizing professional tourism events that are always evolving to adapt to market demands. Professionalism, expertise and experience at your service to give you the opportunity to meet your next best clients.

Promax Communication SA - For 30 years, events for tourism
Our numbers

3
Days

400
Displays

20
Editions

20.000
Visitors

2022 Edition
2022 Edition
Our numbers

3 days | 20,000 visitors
400 exhibitors | 20 editions

100
trade visitors

See the 2022 edition
2022 Edition
Testimonials
We have been participating in the International Holiday Show for many years now, which is a very important showcase for consolidating our position in the Swiss market.
Neyda García, Dominican Republic Tourism Board
The Salone is a wide-ranging showcase that projects Genoa among the world’s top tourist destinations with a focus on new forms of vacation alternative to mass tourism.
Alessandra Bianchi, City of Genoa
It was a success for Seychelles inquanto we received many questions about the destination in general, such as geographic location and current sustainability programs.
Judeline Edmond, Tourism Seychelles Switzerland
The Swiss International Exhibition is the best opportunity to look at Switzerland and includes institutional events for presentation, exchange and comparison of experiences.
Mayor John Macri, Municipality of Tropea
The Swiss International Holiday Fair is an experience that will bear much fruit, especially in the off-season. For us it is really a tremendous satisfaction to be a part of it.
Teresa Esposito, Municipality of Camerota
The presence was an opportunity to promote the city, its territory and the Destination Emilia territories in a country, Switzerland, that has an interest in Italian tourist destinations.
Press Release, City of Parma
The Swiss International Holiday Exhibition in Lugano is an exhibition event with a very strong promotional impact on the area, in which we are proud to participate.
Ugo Frascherelli, Sindaco di Finale Ligure
We have been participating since the first edition and have always found great success. Lugano is strategic for gathering thousands of interested visitors eager to travel.
Giuliano Ciabocco, VP Paesi Bandiera Arancione
We are promoting ourselves in Switzerland, at the International Salon, because Pantelleria is an area that can be appreciated with the quality that only the Swiss can express.
Maurizio Caldo, Municipality of Pantelleria

Participation in the Fair is truly strategic, not only because it is an internationally renowned event, but especially because it targets a top market for the area.

Francis Pacella, President of the GAC Adriatico Salentino
Such a positive experience that we are considering returning with the idea of expanding our participation, in view of the fact that the Swiss market represents a very interesting segment to increase
Graziella Polacci, Municipality of Forte dei Marmi

The Swiss International Holiday Exhibition in Lugano is an important opportunity in which to present itself to the Swiss public, with a large influx of visitors.

Leonardo Angelicchio, Municipality of Peschici
The Swiss Holiday Salon is a unique opportunity to present Calabria’s tourism offerings to Swiss tourists planning their summer vacations at this time of year.
Press Release, Calabria Region
At the Swiss International Holiday Exhibition I am always guaranteed to find an audience that is highly interested and prepared to take in our tourism offerings.
Maurizio Russo, La Compagnia dei Cammini

Participating in the Swiss International Holiday Fair means increasing the visibility of our city in international tourism markets and particularly in the Swiss market

Andrea Benini, Mayor of Follonica
The excellent feedback obtained at the fair, with demonstrations of great interest from the many visitors who stopped by our booth, should serve as an incentive to improve the tourism offerings in all its forms.
Marco Galletti, Municipality of Porto Azzurro and Marina
This is an important event that always registers great passage of people interested in traveling; therefore, it is a valuable opportunity for us to make our area known.
Charles Mancuso, Mayor of Castagnole Lanze
An opportunity to make our city and its peculiarities known. Important showcase on stages that open us to international interest, which they just could not miss
Adamo Coppola, Municipality of Agropoli
The Swiss International Holiday Exhibition in Lugano allows us to consolidate our position on a nearby, young, dynamic, rich market with great potential
Adolfo Valsecchi, Sindaco di Menaggio
The presence was an opportunity to promote the city, its territory and the Destination Emilia territories in a country, Switzerland, that has an interest in Italian tourist destinations.
Press Release, City of Parma
Such a positive experience that we are considering returning with the idea of expanding our participation, in view of the fact that the Swiss market represents a very interesting segment to increase
Graziella Polacci, Municipality of Forte dei Marmi
We have been participating since the first edition and have always found great success. Lugano is strategic for gathering thousands of interested visitors eager to travel.
Giuliano Ciabocco, VP Paesi Bandiera Arancione
We are promoting ourselves in Switzerland, at the International Salon, because Pantelleria is an area that can be appreciated with the quality that only the Swiss can express.
Maurizio Caldo, Municipality of Pantelleria

The Swiss International Holiday Exhibition in Lugano is an important opportunity in which to present itself to the Swiss public, with a large influx of visitors.

Leonardo Angelicchio, Municipality of Peschici
At the Swiss International Holiday Exhibition I am always guaranteed to find an audience that is highly interested and prepared to take in our tourism offerings.
Maurizio Russo, La Compagnia dei Cammini
We have been participating in the International Holiday Show for many years now, which is a very important showcase for consolidating our position in the Swiss market.
Neyda García, Dominican Republic Tourism Board
It was a success for Seychelles inquanto we received many questions about the destination in general, such as geographic location and current sustainability programs.
Judeline Edmond, Tourism Seychelles Switzerland

Participation in the Fair is truly strategic, not only because it is an internationally renowned event, but especially because it targets a top market for the area.

Francis Pacella, President of the GAC Adriatico Salentino
The Swiss International Exhibition is the best opportunity to look at Switzerland and includes institutional events for presentation, exchange and comparison of experiences.
Mayor John Macri, Municipality of Tropea
An opportunity to make our city and its peculiarities known. Important showcase on stages that open us to international interest, which they just could not miss
Adamo Coppola, Municipality of Agropoli
The excellent feedback obtained at the fair, with demonstrations of great interest from the many visitors who stopped by our booth, should serve as an incentive to improve the tourism offerings in all its forms.
Marco Galletti, Municipality of Porto Azzurro and Marina
The Swiss International Holiday Fair is an experience that will bear much fruit, especially in the off-season. For us it is really a tremendous satisfaction to be a part of it.
Teresa Esposito, Municipality of Camerota

Participating in the Swiss International Holiday Fair means increasing the visibility of our city in international tourism markets and particularly in the Swiss market

Andrea Benini, Mayor of Follonica
The Swiss International Holiday Exhibition in Lugano allows us to consolidate our position on a nearby, young, dynamic, rich market with great potential
Adolfo Valsecchi, Sindaco di Menaggio
The Swiss International Holiday Exhibition in Lugano is an exhibition event with a very strong promotional impact on the area, in which we are proud to participate.
Ugo Frascherelli, Sindaco di Finale Ligure
The Salone is a wide-ranging showcase that projects Genoa among the world’s top tourist destinations with a focus on new forms of vacation alternative to mass tourism.
Alessandra Bianchi, City of Genoa
The Swiss Holiday Salon is a unique opportunity to present Calabria’s tourism offerings to Swiss tourists planning their summer vacations at this time of year.
Press Release, Calabria Region
This is an important event that always registers great passage of people interested in traveling; therefore, it is a valuable opportunity for us to make our area known.
Charles Mancuso, Mayor of Castagnole Lanze
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Partners
Under the patronage of the city of Lugano
Swiss Tourism Awards
VisitItaly - Vacanze in Italia
Web2rism project
Partners of the Wine Cities Association