Swiss Tourism Awards
This is the prestigious recognition with which the show certifies and enhances excellence in different segments of the tourism industry with a strong innovative vocation.
Luxury Travel & Escape
It is the showcase of the Salon dedicated to high-end tourism: meet a high-spending audience in Lugano and network with luxury vacation professionals.
The right event for you
The Salon is the Swiss vacation fair where you can meet tourists who choose and purchase their travel and vacations directly.
The Salon
The Lugano vacation fair is a unique event in Europe and a traditional place where the Swiss choose and buy their vacations
The right event for you
The Salon is the Swiss vacation fair where you can meet tourists who choose and purchase their travel and vacations directly.
The Salon
The Lugano vacation fair is a unique event in Europe and a traditional place where the Swiss choose and buy their vacations
Lugano – Switzerland
The heart of Europe, Lugano is the third largest city in Switzerland.
Find out why it is the best setting to host the Swiss International Holiday Show
The whole world on display in Lugano
Over 400 exhibitors, more than 100 professional operators and buyers, 60 countries represented: the Swiss International Holiday Exhibition is an event with an international scope where places, peoples and cultures meet.
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Tanzania
Montenegro
Guinea
Argentina
Burundi
Buthan
Camerun
Montenegro
Madagascar
Lapponia
Kenia
Italia
Isole Ioniche
Guinea
Grecia
Georgia
Emirati Arabi
Egitto
Croazia
Namibia
Nepal
Oman
Pakistan
Ruanda
Seychelles
Svizzera
Tanzania
Uganda
Uzbekistsn
Zambia
Zanzibar
Interviews with our exhibitors
Genova
Città_di_Bologna
comune-di-forte-dei-marmi
comune-di-camerota
citta-di-parma
citta-di-peschici
Maranello
We are tourism
For more than 30 years, Promax Communication, the organizer of the Holiday Show, has been organizing professional tourism events that are always evolving to adapt to market demands. Professionalism, expertise and experience at your service to give you the opportunity to meet your next best clients.
Our numbers
3
Days
400
Exhibitor
20
Editions
20.000
Visitors
2022 Edition
Our numbers
3 days | 20,000 visitors
400 exhibitors | 20 editions
See the 2022 edition
Testimonials
We have been participating in the International Holiday Show for many years now, which is a very important showcase for consolidating our position in the Swiss market.
The Salone is a wide-ranging showcase that projects Genoa among the world’s top tourist destinations with a focus on new forms of vacation alternative to mass tourism.
It was a success for Seychelles inquanto we received many questions about the destination in general, such as geographic location and current sustainability programs.
The Swiss International Exhibition is the best opportunity to look at Switzerland and includes institutional events for presentation, exchange and comparison of experiences.
The Swiss International Holiday Fair is an experience that will bear much fruit, especially in the off-season. For us it is really a tremendous satisfaction to be a part of it.
The presence was an opportunity to promote the city, its territory and the Destination Emilia territories in a country, Switzerland, that has an interest in Italian tourist destinations.
The Swiss International Holiday Exhibition in Lugano is an exhibition event with a very strong promotional impact on the area, in which we are proud to participate.
We have been participating since the first edition and have always found great success. Lugano is strategic for gathering thousands of interested visitors eager to travel.
We are promoting ourselves in Switzerland, at the International Salon, because Pantelleria is an area that can be appreciated with the quality that only the Swiss can express.
Participation in the Fair is truly strategic, not only because it is an internationally renowned event, but especially because it targets a top market for the area.
Such a positive experience that we are considering returning with the idea of expanding our participation, in view of the fact that the Swiss market represents a very interesting segment to increase
The Swiss International Holiday Exhibition in Lugano is an important opportunity in which to present itself to the Swiss public, with a large influx of visitors.
The Swiss Holiday Salon is a unique opportunity to present Calabria’s tourism offerings to Swiss tourists planning their summer vacations at this time of year.
At the Swiss International Holiday Exhibition I am always guaranteed to find an audience that is highly interested and prepared to take in our tourism offerings.
Participating in the Swiss International Holiday Fair means increasing the visibility of our city in international tourism markets and particularly in the Swiss market
The excellent feedback obtained at the fair, with demonstrations of great interest from the many visitors who stopped by our booth, should serve as an incentive to improve the tourism offerings in all its forms.
This is an important event that always registers great passage of people interested in traveling; therefore, it is a valuable opportunity for us to make our area known.
An opportunity to make our city and its peculiarities known. Important showcase on stages that open us to international interest, which they just could not miss
The Swiss International Holiday Exhibition in Lugano allows us to consolidate our position on a nearby, young, dynamic, rich market with great potential
The Swiss International Holiday Exhibition in Lugano is an exhibition event with a very strong promotional impact on the area, in which we are proud to participate.
This is an important event that always registers great passage of people interested in traveling; therefore, it is a valuable opportunity for us to make our area known.
The presence was an opportunity to promote the city, its territory and the Destination Emilia territories in a country, Switzerland, that has an interest in Italian tourist destinations.
The Swiss International Holiday Exhibition in Lugano is an important opportunity in which to present itself to the Swiss public, with a large influx of visitors.
The Salone is a wide-ranging showcase that projects Genoa among the world’s top tourist destinations with a focus on new forms of vacation alternative to mass tourism.
The Swiss International Holiday Fair is an experience that will bear much fruit, especially in the off-season. For us it is really a tremendous satisfaction to be a part of it.
The Swiss International Exhibition is the best opportunity to look at Switzerland and includes institutional events for presentation, exchange and comparison of experiences.
It was a success for Seychelles inquanto we received many questions about the destination in general, such as geographic location and current sustainability programs.
At the Swiss International Holiday Exhibition I am always guaranteed to find an audience that is highly interested and prepared to take in our tourism offerings.
We are promoting ourselves in Switzerland, at the International Salon, because Pantelleria is an area that can be appreciated with the quality that only the Swiss can express.
Participating in the Swiss International Holiday Fair means increasing the visibility of our city in international tourism markets and particularly in the Swiss market
An opportunity to make our city and its peculiarities known. Important showcase on stages that open us to international interest, which they just could not miss
The Swiss International Holiday Exhibition in Lugano allows us to consolidate our position on a nearby, young, dynamic, rich market with great potential
Participation in the Fair is truly strategic, not only because it is an internationally renowned event, but especially because it targets a top market for the area.
We have been participating in the International Holiday Show for many years now, which is a very important showcase for consolidating our position in the Swiss market.
We have been participating since the first edition and have always found great success. Lugano is strategic for gathering thousands of interested visitors eager to travel.
Such a positive experience that we are considering returning with the idea of expanding our participation, in view of the fact that the Swiss market represents a very interesting segment to increase
The excellent feedback obtained at the fair, with demonstrations of great interest from the many visitors who stopped by our booth, should serve as an incentive to improve the tourism offerings in all its forms.
The Swiss Holiday Salon is a unique opportunity to present Calabria’s tourism offerings to Swiss tourists planning their summer vacations at this time of year.
Partners
Partners
