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WHY LUGANO
Lugano, Financial capital of Regio Insubria , engine of the Swiss-Italian economy
Financial capital of international prestige: this what one imagine while thinking about Lugano, an important centre for international business, that has kept the elegance and the welcome of a vital city on human scale.
Its strategic position, as a bridge between Northern Europe and the Mediterranean, has made it a fundamental economic and commercial centre. Today Lugano is the third financial place of Switzerland hosting more that 100 credit institutes.
Moreover Lugano is the economical heart of Canton Ticino and of the Insubric area that entails the rich provinces of Northern Italy, representing a prolific and interesting basin.
Lugano is the ideal city for professional meetings but also for relaxation and distraction. It is easily connected to the international airports of Agno, of Malpensa Milan, Orio al Serio and Linate Milan and it has plenty of luxury hotels and structures for congresses and exhibitions.
Its numerous museums, art galleries, musicals and happenings make Lugano an international vital cultural centre, too.
Lugano is a city projected to the future and it has a prestigious University: numerous are the Swiss Architects that are restoring old buildings and an example is the project to create a cultural pole with theatre, museum, park and a new congress centre.
In the last years Lugano has also started diplomatic relations with numerous countries such as Spain, Japan, Cina in order to establish cultural and commercial relations.
Lugano opening to the world is coherent with the philosophy of the exhibition.
For all these reasons Lugano is for sure the best place to host the Swiss International Holiday Exhibition.
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