WHY LUGANO

"Lugano, swiss paradise. Emerging onshore of one of the most striking lakes of the Prealps, renowned destination of elite tourism. Clean and sparkling, Lugano reflects in the homonymous lake, almost like Narcissus in his pool of water...”. www.stile.it

Lugano is a modern and vital city, a real financial capital, that hasn't lost, though, its romantic and elegant nature. The city centre is a tangle of narrow characteristic streets with arcades, placed around the vital “Piazza Riforma”. Via Nassa is the characteristic shopping street, where people can buy precious jewels and articles of the most prestigious brands, such as Cartier, Ermenegildo Zegna, Hermès, Louis Vuitton...

Lugano is also an important cultural pole. Each month museums and art galleries host interesting and authoritative international exhibitions. In this context the name of Mario Botta emerges as a light for the whole world contemporary architecture. Lugano is a real jewel able to combine efficiency and swiss high standard of living to the sunny joy of living wich is typical of the mediterranean regions.