B2C: who visits the fair

iViaggiatori is the essential annual appointment for all travel lovers from the whole Switzerland and neighboring Italy.

Visitors 2008 2009 Delta%
65.000 66.200 +1,85%


65% of the public who visits each year the event comes from the Helvetic Confederation, with a strong provenance of participants from German and Italian speaking Switzerland, while the remaining 35% comes from the neighboring Northern Italy provinces of Varese, Como, Milan, Novara , Monza and Brianza.

This rich basin of origin is characterized by high living standards, strong propensity to travel and considerable spending power. All these aspects make the Swiss International Holiday Exhibition a truly strategic and successful event, which offers a real international showcase on one of the richest and most valuable markets in the world.