B2C: who visits the fair

IViaggiatori is the essential annual appointment for all travel lovers from the whole Switzerland and neighboring Italy.
65% of the public who visits each year the event comes from the Helvetic Confederation, with a strong provenance of participants from German and Italian speaking Switzerland, while the remaining 35% comes from the neighboring Northern Italy provinces of Varese, Como, Milan, Novara , Monza and Brianza.

This rich basin of origin is characterized by high living standards, strong propensity to travel and considerable spending power.

Swiss people, especially, benefit from many holiday periods throughout the year and this offers them the opportunity to travel frequently, especially in low season. In addition, traveling is easier to Swiss people , thanks to their extensive knowledge of the languages: the official national languages are German, French and Italian, and English is obviously taught in school.
All these aspects make the exhibition a real strategic and successful event, which opens on one of the richest and valuable markets in the world.

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