B2B: MEET SWITYERLAND WORKSHOP

The trade character of the Swiss International Holiday Exhibition has been confirmed for the 2011 edition having given birth to the second edition of the Workshop "Meet in Switzerland".

The numbers of the workshop 2010:

  • 100 accredited international buyers
  • about 2400 generated business appointments in one day
  • over 22 meetings a day arranged by each participant

The basin of origin of the buyers has widened over the years to include the entire European basin, with significant percentages coming from the markets of Eastern Europe and the fruitful basin represented by India, USA and Brazil.

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