The trade side of the Swiss International Holiday Exhibition will be strenghtened in 2010 giving life to a real International Holiday Exchange.
Business numbers of the 2009 edition:
- Over 600 international accredited buyers
- More than 400 trade visitors in three days, with a 300% increase respect 2008 edition
- About 7.000 generated business meetings
- 3 thematic workshops dedicated to lake tourism, snow tourism and insitutional tourism
- 1 international workshop
The basin of origin of the buyers has widened over the years to include the entire European basins, with significant percentages from the Eastern European markets and the fruitful area represented by India, the United States and Brazil.