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SWISS MARKET
Some data on the Swiss Confederation:
Capital of the Confederation: Bern
Population: 7,2 thousands inhabitants
Population Density: 172 per km2
Government: Parliamentary Federal
StateMain cities: Lugano, Zurich, Geneva, Lausanne, Basilea
Per head income: 54.000 Swiss Francs, that is 34.000 Euro, the highest
per head income in the world***
(***) Swiss Office for Statistics, provided with comparisons with others Countries.
The World Bank classifies the Swiss Confederation as the richest Country of the world in terms of per- head-income. Inflation and unemployment rates are among the lowest of the industrialized countries, as well as the interest rate, for which the Swiss Confederation is second only after Japan. (Financial Times)
Switzerland is the only neutral territory situated in the core of Europe,
famous for its frenetic financial business that attracts the interest
of the majority of business men from the neighbouring countries. This
country is well known in the world final products' field, especially
for its precision instruments and machineries. 95% of the watches produced
in Switzerland are exported (Rolex, Swatch...).
Also food industry is world-famous (among the best known products:
chocolate and cheese, besides children's food). The Swiss Confederation
is crossed by the main roads and railway communication lines that connect
the South of Europe to the North. The major airports are Zurich, Geneva,
Bern and for the Southern Switzerland the airport Lugano Agno and Milan
Malpensa (Italy).
Tourism: traditionally the Helvetic people love travelling all year
long. Holidays in Spring, Summer, Autumn and Winter represent the rule
and not the exception. Students have different school calendars depending
on where they live. Also, the spoken languages are Italian, German, French
and English, thus permitting an excellent adaptability wherever in the
world.
Each canton has an independent decisional power regarding the holiday
periods to be inserted in the calendars. This means that Swiss families
with scholar-age-children can go on holidays over the year round and
generally during those periods considered off-season by the other countries.
The Swiss tourist market is an ideal market, because of its prosperity and stability. Swiss people have a natural bent for travelling and they look for high-quality tourism.
The Swiss International Holiday Exhibition represents the easiest and
most efficient way for tourist local and international tourist operators
to reach the helvetic market.
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