SWISS MARKET

Reference market of the Event

Abroad Switzerland is perceived as a real paradise: very high life quality, stable politics, environmental integrity and strong commitment for ecology and environment protection, high level of education and of scientific research.

Future orientation and ongoing search for innovative and competitive solutions are just some of the typical Helvetic values. But these aren't just perceptions, the well-known Mercer Consulting has published in 2007 statistics that Zurigo, followed by Ginevra, is the city that offers the best life quality in the world and that swiss population has the highest purchasing power.

Switzerland is leader in the field of finance and business moreover, the swiss precision industry has a worldwide reputation. Not only chocolate and cheese,thus, but also goldsmith, clock-making, design, architecture, pharmaceutical industry, cosmetics, plastic surgery, technology are only some of the “swiss made” sectors recalling high quality, credibility, innovation, elegance and best performances.

Switzerland is a very tempting market. It doesn't suffer, as other european countries do, from the last economic crysis caused by the falls of the foreign markets and, for such reason, it represents a safety investment for the tourist promotion of a destination.