SINERGIES OF THE EVENT

The success of the exhibition is also due to important collaborations and sinergies between the Organization Board of the exhibition, the territorial authorities and the other protagonists of the tourism sector.

Lugano Town Council – Public Relations Department
The Swiss International Holiday Exhibition cooperates with the Public Relations Department of Lugano Town Council in order to help and support relations among the institutions and diplomatic - commercial collaborations.

The University of Lugano (USI)
Since 2007, every years, USI and the professors of the Master in International Tourism (hosted in Lugano) actively cooperate with the Organization Board to create seminars, conferences and discussion times about tourism. In the past editions, USI created the first Swiss E-Tour Camp specific for tourism, conferences and seminars about topical thematics like Web 2.0 (a strategic opportunity of online tourism promotion) and meetings about the most powerful strategies of territorial marketing...

La Guida Turistica Svizzera – The Official Catalogue of the Event
The Swiss Tourism Guide, the Official Catalogue of the Event, is a winning tool to promote the Exhibition and the participating destinations ALL YEAR LONG, thanks to the two annual editions edited in spring and autumn. The Guide is a strategic tool that caters both the final customer (more then 10.000 subscribers) and the Northern Italian - Swiss Travel Agencies and Tour Operators.

IViaggiatori Magazine - www.iviaggiatori.com
The tourist promotion, starded during the fair, will be mantained all year long thanks to IViaggiatori Magazine, a new and useful portal dedicated to travels and to destinations from all over the world. Each exhibitor can keep on with his online promotion through a beautiful redactional page on his destination and many pictures