The many cultures of an event

Distant perfumes, ancient traditions, unforgettable landscapes. Many destinations from all around the world attend every year the Exhibition, with Africa and Eastern European countries as absolute stars of the 2009 edition.

An event born with two souls, a consumer and a trade one, designed to give even to organizations and institutions an opportunity to exploit all the possibilities of a tourist market in constant growth.

In the 2009 edition of the Swiss International Holiday Exhibition, institutions have represented a substantial 44% of total exhibitors, as it has given the event an even greater connotation of efficient location for developing business.

The internationalization of the contingent of exhibitors is revealed more and more as one of the key values of the event: "Places, Peoples and Cultures" means the opportunity given to all destinations to exploit the synergies offered by iViaggiatori in order to let their own traditions and culture be discovered by tourists from all around the world.

A particular success has always been collected by the folklore program of the Swiss International Holiday Exhibition, designed to give exhibitors the opportunity to enjoy a stage equipped with lights, microphones and amplifyers where they can represent their culture through songs, dances, tasting tours and performances.