Italian Wine Cities protagonists in Switzerland

Italian Wine Cities and the Swiss International Holiday Exhibition: a successful cooperation in 2009, a new challenge for 2010.

All participants at the Lugano event have enthusiastically welcomed the presence of Wine Cities and particularly appreciated the value of their products, the tradition of manufacturing and a culture capable of rural background without sacrificing quality.

Working together to spread the culture of quality: an initiative of which have benefited especially the smaller municipalities, which are unlikely to receive visibility in the traditional channels for promoting tourism, the ones that give name to a wine or produce in their own territory.

Expanding the visibility and presence of the Wine Cities in order to offer its public new and important opportunities to get in touch with the Italian food and wine heritage: this is the objective that the Scientific Committee chaired for the 2010 edition.

The Organization Board of the event invites from now on all the Wine Cities to join the next edition in order to promote their products and their culture in the beautiful city of Lugano.