To improve the specific tourist offer of each exhibitor: here is the aim of the 2013 edition of the fair. Four exhibitions in one will be developed in the main event, dedicated to luxury travel, to the world of golf, spa tourism and wellness and to Language Studies abroad: a coordinated and complete solution for specific exhibitors of the tourism industry, for stronger promotion on a highly receptive audience.
ELEGANT, COMPLETE AND PERSONALIZED EXHIBITION SPACES
A “keys in hand” promotional package that allows You to devote yourself to the promotional activity without thoughts: in fact, the exhibition space is shell-sceme, finely detailed and complete of any sort of services.
Several personalized solutions - such as blow-ups, furniture, hire of technical equipment - are available to increase the visibility and the promotional impact within the event.
Visitors characterized by a high living standards, strong propensity to travel, considerable spending power and attitude to international environments.
The audience that traditionally participates enthusiastically in the Swiss International Holiday Exhibition is composed by curious travelers interested in finding new solutions and ideas for their vacation time, with an interest turned both to exotic destinations and closer ones.
A MARKET WITH THE HIGHEST PURCHASING POWER IN THE WORLD
Switzerland continues to be a reliable and particularly prosperous market, able to attract strong foreign investment and that can be claim a traditionally low inflation, which guarantees stability in the purchasing power of the Swiss citizens.
As a general matter, it's enough to remember that Switzerland is the fourth place worldwide in terms of gross domestic product per inhabitant and the fifth in purchasing power: a market that has always been at the top of the world rankings for stability and reliability.
B2B AND B2C: DOUBLE NATURE , DOUBLE PROMOTION
An open side particularly loved by the audience is combined with a series of workshops B2B designed to facilitate the meeting point between supply and demand of the market.
The B2B workshops of the Swiss International Holiday Exhibition have a different connotation depending on the business needs of the Exhibitor who attend the Fair: to widen the business opportunities in different segments of the tourism industry is the aim of a business to business event always well developed.