13° Swiss International Holiday Exhibition | Lugano | October 30-31 - November 1 , 2015

MAYOR’S GREETINGS

The travel has always been instrumental in the education of men and women. When we leave the family’s horizons and reach little known or unknown places, we prepare ourselves to experience not only relax, but also personal and inner growth. Visiting a tourism fair is the preview of a real departure, a moment that allows thoughts and senses to take off and fly towards new places, already feeling satisfyed while waiting. The Canton Ticino has in its DNA the vocation to tourism. It is thus very spontaneous to broaden our views to the beauties of the rest of the world. I therefore welcome all the guests on behalf of the Government of Canton Ticino and wish to all the participants to find here an answer to their desires.
Mr. Marco Borradori
Lord Mayor of the City of Lugano

THE SWISS MARKET

With its very low unemployment rate and its very high level of income per capita, Switzerland has one of the best living standard in Europe. A very interesting market, especially for the tourism industry, thanks to the natural inclination to travel of the Swiss people, given by a high purchasing power and a huge availability of holidays spread all over the year, in low seasons as well. In facts, with an average of 2.5 trips per year (aged older than 15) and with 13 billions CHF spent overall in 2014, the Swiss are the people who have travelled and spent the most abroad in 2014, a trend which is definetely growing thanks to increase (plus 20%) of its already strong spending power in the Euro zone countries.

THE EXHIBITION

The Swiss International Holiday Exhibition, known also as IViaggiatori, is the leading touristic fair in Switzerland, which represents every year new destinations and travel ideas (Luxury travels, Spa&Wellness sector, Adventure travels, Food&Wine tours, etc.) and which aims at becoming the best platform for networking and business between the best of the tourism offer and highly qualified international buyers, through its specialised B2B workshops (Visit Italy, Meeting Luxury, MITM). The Exhibition is indeed a historic and well established event. In 2014 it has recorded more than 40’000 visitors coming from the Italian Switzerland, the German Switzerland and Northern Italy: a very reach visitors base, a unique market thanks to its spending power and inclination to travel.


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DESTINATION: ITALY

Italy is a unique country with its various landscapes and traditions: a mix of seaside and mountains, lakes and countryside, big towns and tiny villages, cultural heritage, great food and wine. The best of Italy will enrich Lugano during the Swiss International Holiday Exhibition with its dolce vita.
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Exclusive Luxury Travel with Alta Gamma

We are glad to present Alta Gamma: a new exclusive and charming exhibition area dedicated to luxury travel and resorts which involves many professionals coming to Lugano from all around the world to present their exclusive offers.
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The nice side of TermeExpo

One of the most popular area of the Swiss International Holiday Exhibition is the one dedicated to Spa and Wellness resorts. The event welcomes the most beautiful Spa resorts of the world and the last innovations in terms of beauty and wellness. Relax yourself!
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Gourmand Holidays

The exhibition is tastier than ever thanks to the prestigious Gourmet Choice which rewards the excellence in food&wine productions. The best farmhouses and wine resorts will be presenting their special products to our greedy visitors.
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ADVENTURE YOUR TRAVEL

Where could you live your next adventure? At the Swiss Intenational Holiday Exhibiton! There will be many destinations all of over the world where you can live breath-taking experiences, do extreme sports, go into the real culture and traditions of a particular area. Jump aboard and entrust your business to a safe route.

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CHILD-FRIENDLY EXHIBITION

At the exhibition, holidays are also for families with children. In the fair there are many facilities which are real amusement park for 0-99 people. Boost your business and conquer the families.

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ACCESSIBLE TOURISM

At the Exhibition, travelling is for everybody. So, associations, agencies and hotels specialized in accessible tourism are in the limelight during the event. An unique chance to give a boost to a new travel culture and a concrete business opportunity.

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THE STATE-OF-THE-ART EQUIPMENTS

The strong passion for sports, outdoor activities and active holidays will crowd the Fair in the new event-area dedicated to the best equipments and to the latest technology updates. Make the visitors having fun and your business will boost from Lugano to all over Switzerland.

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WELCOME HOME!
During the Exhibition, there will be Holidays Real Estate, the Swiss Exhibition for the tourism real estate. An unique event that includes the best agencies which rent and sell quality and rural houses, villas and castles. Open your mind to a new important business.
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PET FRIENDLY HOLIDAYS
From this year, the Swiss International Holiday Exhibition makes a fuss of the four-legged travellers. The best pet friendly hotels, farm houses, holiday villages, campings and beaches will be protagonist in the fair. Stay tuned and present your best package in the exhibition.
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THE SEMINAR IN MANAGEMENT AND INNOVATION OF TOURISM PROMOTION
The Exhibition, together with the Italian Switzerland University and the International Tourism Master, created the The Seminar in Management and Innovation of Tourism Promotion, a quality training and networking meeting reserved to the representatives of the most prestigious tourism destinations.
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IVIAGGIATORI MAGAZINE
A guide which shows the world best tourism destinations and offers useful suggestions to organize your holiday dream. It has more than 20 thousand copies and it’s distributed during the fair and in many locations in Canton Ticino. It’s an important way of promotion.
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