To improve the specific tourist offer of each exhibitor: here is the aim of the 2013 edition of the fair. Four exhibitions in one will be developed in the main event, dedicated to luxury travel, to the world of golf, spa tourism and wellness and to Language Studies abroad: a coordinated and complete solution for specific exhibitors of the tourism industry, for stronger promotion on a highly receptive audience.
ELEGANT, COMPLETE AND PERSONALIZED EXHIBITION SPACES
A “keys in hand” promotional package that allows You to devote yourself to the promotional activity without thoughts: in fact, the exhibition space is shell-sceme, finely detailed and complete of any sort of services.
Several personalized solutions - such as blow-ups, furniture, hire of technical equipment - are available to increase the visibility and the promotional impact within the event.
Visitors characterized by a high living standards, strong propensity to travel, considerable spending power and attitude to international environments.
The audience that traditionally participates enthusiastically in the Swiss International Holiday Exhibition is composed by curious travelers interested in finding new solutions and ideas for their vacation time, with an interest turned both to exotic destinations and closer ones.
A MARKET WITH THE HIGHEST PURCHASING POWER IN THE WORLD
Switzerland continues to be a reliable and particularly prosperous market, able to attract strong foreign investment and that can be claim a traditionally low inflation, which guarantees stability in the purchasing power of the Swiss citizens.
As a general matter, it's enough to remember that Switzerland is the fourth place worldwide in terms of gross domestic product per inhabitant and the fifth in purchasing power: a market that has always been at the top of the world rankings for stability and reliability.
B2B AND B2C: DOUBLE NATURE , DOUBLE PROMOTION
An open side particularly loved by the audience is combined with a series of workshops B2B designed to facilitate the meeting point between supply and demand of the market.
The B2B workshops of the Swiss International Holiday Exhibition have a different connotation depending on the business needs of the Exhibitor who attend the Fair: to widen the business opportunities in different segments of the tourism industry is the aim of a business to business event always well developed.
Exclusive hotels, luxury services, villas and castles, honeymoon travels…an entire area dedicated to luxury travels and to the most exclusive destinations.
Swiss Tourism Awards and Guests of Honour
international destinations chosen as protagonists for 2014 edition
Far dream destinations but also small and near places, far from the common mass tourism routes: gems that the Exhibition Management chooses and select every year for its own visitors
the best of the Italian tourism
Seaside, mountain, art and culture, but also food, wine, delicatessen and folklore: Italy presents its authentic offer branded by “Visit Italy”.
Swiss International Spa and Wellness Show
Wellness hotels, health spas, clinique hotels will be protagonists of this area dedicated to travels, wellness, beauty and relax.
Adventure tourism and eco-tourism
Extreme travels and breathtaking destinations but also eco-friendly tours, for those who respect nature and take care of sustainability, environment and ecology.
Food and Wine Tourism
Gourmet travels, wine tours, farm holidays, wineries, wine resorts and even more will make all gourmet travellers dream and enjoy.
Much business and selected international operatorsbr> This year the Exhibition will propose again a rich and qualified programme of b2b workshops: luxury, MICE, Italian offer will be the topics.
A costantly growing trend, insomuch as for its 2014 edition, the International Swiss Holiday Exhibition will dedicate a whole area to this sector, in order to allow all participants to appreciate a variety of travel and tourism solutions specifically targeted on solo travellers.